Ethos Car Care: $291,691.63 in 10 months with an average of 2.86 ROAS.

Want results like this?

Meet Tim Coats, Founder of Ethos Car Care – He was selling on Amazon and wanted to launch and scale his Shopify store sales with Facebook Ads.

Tim knows what the car care market needs and knows how to make great products. 

What he didn’t know how to do was grow his business with paid ads and profitably compete with all his competitors (who have with much deeper pockets).

Let’s break it down: 

Who? Tim Coats

Problem: Needed to launch ads to a new Shopify website and take market share from his bigger competitors (who have sub-par products) while remaining profitable. 

Solution: Become a Scaling DFY Client (where we create the ads, write the copy, launch the campaigns, and manage the day-to-day optimizations for you).

Did it work? Yep. Tim was able to spend time on creating content, developing cutting edge products, and running his other business while we launched, optimized and scaled his ad account. His sales even hit over $50k/mo multiple times (which rivals his sales on Amazon). 

Here’s another screenshot showing results we were able to get with ads we also ran on Google search – 5.70 ROAS over 2 months!

Here’s a quick break down of what we did to achieve this:

First, we created ads for his best selling product at the time and sent traffic to his Amazon product listing while the Shopify store was being finished. 

When the store was ready for traffic we launched a full funnel campaign covering every step of the customer journey.

For cold traffic we focused on the best selling product and it’s main benefits. For retargeting we focused on customer generated content and reviews from Amazon sales. And finally for hot retargeting we offered a discount to overcome price objections and it worked extremely well. 

After a few months we launched new products and continued to test, optimize, and scale what was working until we eventually hit $50k+ months 4 months in a row!

Making the switch to Shopify from Amazon has been a game changer for the long term success of the Ethos business because Tim now has a list of customers a mile long that he can sell to again and again forever!

Once you crack the code on acquiring customers at at least breakeven from platforms like Facebook and Google you’ve got the potential to become a multi-million dollar brand (as long as you have more stuff to sell them). 

Want our team to manage your ads and scale your brand profitably? 

If you do, click the “Book a Call” button now.